How we got started

From the Slow Lounge to a multi-million rand company, we innovated our way to the top.

The story behind our 

Andrew Maren is a serial entrepreneur and ex-banker. He founded ProfitShare Partners (PSP) in 2017 using Fintech to give access to finance to small businesses who would not have been able to access finance otherwise. PSP’s model doesn’t require financials, security or even a track record.

We have a motto to build our clients into profitable and sustainable businesses and then lose them to traditional funders like banks. We boast a 0% percent performance failure rate and quick access to capital using a fully digital online process. Scores of our clients have boasted a 1000% increase in turnover within a 12 month period. Our focus is mostly on clients in the corporate supply chain of large companies or government entities.

We are here to help businesses in need. At ProfitShare Partners, we believe that entrepreneurs and emerging businesses are the drivers of the economy. There is an obvious gap between what traditional financial institutions offer and what the government is driving for the sector. 

When it comes to accessing funds for immediate transacting to deliver on Purchase Orders and Contracts, business owners often face serious risks due to cash flow constraints.

We are bridging that gap. We offer SMEs the ability to partner on big deals by delivering a business finance solution that will assist them in helping their businesses grow. We believe that we can offer these opportunities to our clients because of our track record, extensive experience in the industry and the resources we have available.

Driving Inclusive Economic Growth for South African SMEs


M Rands

Successfully disbursed


Brand Philosophy

We believe in enabling growth for businesses to become viable by offering them innovative business finance solutions.


Brand Purpose

We are disrupting traditional finance models to empower businesses for growth and to encourage economic trade.


When SMEs have access to financial assistance, doors are opened that reduce inequality, enabling expansion and job creation.

Andrew Maren

Our Funders

Invested for long term success.



The SA SME Fund, which invests in intermediaries that provide debt and equity instruments to SMEs, has recognised the potential that ProfitShare Partners’ business model offers to SMEs for high-impact growth, and has provided the company with R100 million that will assist in catalysing more growth in the SME market.

The availability of funding and access to working capital has always been a challenge for SMEs. This has been exacerbated by the country’s economic crisis which has been deepened by the pandemic. PSP will provide SMEs with an alternative funding model to act as a catalyst for their survival and growth.

FirstRand’s Vumela Fund has committed an additional R25 million funding line to ProfitShare Partners (PSP) to support SMEs needing capital to supply essentials to fight Covid-19.

PSP has been actively assisting a few SMEs since the start of lockdown to supply essential items, including the local manufacturing of hand sanitisers, face masks, other health personal protective equipment and pharmaceutical medical supplies.

The additional R25 million funding line from the Vumela Fund will enable the fintech startup to take this drive one step further and partner with more SMEs who are in the business of supplying these essentials.

J.P. Morgan is pleased to announce the launch of the J.P. Morgan Abadali Equity Equivalent Investment Programme (EEIP) with the approval of the South African Department of Trade, Industry and Competition (the dtic).

The Abadali EEIP intends to create a positive economic and social impact in South Africa by addressing a critical funding gap for majority black owned and controlled enterprises. These businesses have historically found it challenging to access capital to finance growth. 

The Abadali Fund will be administered by Masakhe Partners, with Edge Growth Ventures as the fund manager and ProfitShare Partners as a short-term capital solutions partner, both of which are majority black owned and controlled.

Goldfields is pleased to announce the launch of the South Deep Joint Venture with ProfitShare Partners.

The objective of this funding line is to assist to further its key objectives of incorporating previously marginalised suppliers into their supply chain while simultaneously growing SMEs into larger, more sustainable and more reliable suppliers of goods and services.

Our People

The team behind the scenes that make things happen for SMEs and future generations.