Another Asset Manager backs SME Funding Disruptor, ProfitShare Partners

Collaboration with key investment partners that enables SMEs to become sustainable is one solution that can drive positive change. Disruptive newcomer to the SME funding market, ProfitShare Partners has secured another key investor to drive the change that it has envisioned for the SME sector in South Africa.

Caleo Capital has taken up a strategic shareholding in ProfitShare Partners. Caleo is an international wealth and asset management business that creates simplistic, transparent investment solutions, and manages a significant portfolio of assets on behalf of their clients. Caleo has keen interests in investment opportunities with positive social outcomes and its shareholding in ProfitShare Partners is in line with its vision to find local, high-impact, high-yielding investment opportunities in which to allocate the company’s assets.

“Caleo believes in identifying good people with proven track records to produce either products or services that will improve the society in which we live, while still delivering exceptional financial returns,” says Nicholas Liebmann, Managing Director of Caleo Capital.

The companies share the vision of bridging the gap in the market to enable entrepreneurs and small businesses to become more sustainable contributors to the economy. For CEO of ProfitShare Partners, Andrew Maren, strengthening the model to secure the demand for funding is invaluable.

“We are excited to have Caleo Capital on board as an investor whose vision is aligned to ours. Caleo’s wealth of experience and industry experience, coupled with their simplistic approach to investment solutions presents synergistic opportunities that will catalyse our movement to change how SMEs access funding to become high-performing, sustainable businesses in South Africa that contributes to the growth of the economy,” says Maren.

“We believe that ProfitShare Partners addresses a fundamental gap for new entrepreneurs looking to provide products to corporate South Africa with the intention of partnering with these entrepreneurs to create sustainable businesses,” concluded Liebmann.

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