BLOG – Achieving Dreams through the Power of Alternative Funding

Tackling a dream! Achieved by the power of alternative funding

Scoring a win-win!

One of South Africa’s largest banks reached out to the ProfitShare Partners team was to help Sportsnation . The game plan was clear and the only goal we set out to achieve was a win-win for both teams.

Let’s take you through the winning game plan.


Pre-Match Discussions

Using our unique funding model to fund SMMEs in South Africa, we set out to bring it home for Sportsnation. They had a great opportunity of being one of the exclusive official tour operator partners to the 2023 Rugby World Cup to market and sell all-inclusive ticket packages to the event. This opportunity would give Sportsnation a life-changing injection to their business on an ongoing basis.


Getting to know the Players

The company established itself in 2012 to offer an array of memorable, once-in-a-lifetime sports adventures for its fans. Malusi Mbambo captains the Sportsnation team.  He, himself, is an accomplished rugby player who, in his youth, played alongside several men who went on to represent the Springboks.


Being a spectator from the eyes of a player

With Rugby World Cup, FIFA World Cup and Confederation Cups, summer and winter Olympic Games, Formula 1 and Wimbledon events under their belt, Sportsnation was one of the organisations that pitched for the opportunity to bring Rugby World Cup France 2023 to life.


Understanding the playing field!

Sportsnation reached out to us as they needed a tailored funding approach. They needed a partner in a funder. The nature of their business differs from that of others and therefore, they needed a customised funding solution. A basic “ticking the box” approach was not what they were looking for.


Tailoring a touchdown

Our CEO said that ProfitShare Partners found a unique way to manage its risk and share some of the profits on this exciting venture with Sportsnation. “Aware that small businesses require a more tailored approach to funding than many financial institutions offer, we created a winning solution together.”

Mbambo adds: “As a B-BBEE Level 1 business, we are incredibly proud to be a first-time Official Travel Agent for Rugby World Cup France 2023 in France and cannot wait to take the spirit of Africa there.

“We chose ProfitShare Partners because their approach was very professional, and they have a refreshing willingness to understand our business, the opportunity and finally, our needs. Their tailored finance offer fits our business capital requirements like a glove.”


Change Room Chats

In a business that deals with global companies that do not reside in South Africa, Sportsnation’s core activities and contracts as a sports travel operator operate at major sporting events globally. Mbambo says it takes a financial service provider that is agile enough to view the bigger picture to make opportunities of this magnitude happen.

We are delighted with the outcome and look forward to supporting Sportsnation, and helping them grow to become one of the biggest sporting tourism companies in the country.


If you’re looking for a customised funding solution to take your business to greater heights, look no further than ProfitShare Partners. We’re not your typical funder – we care about your transaction from the beginning to the end, supporting you all the way.

Are you ready to take your business to greater heights?

Come win with us, apply now for Purchase Order Funding from R 250 000 to R 5 000 000 per transaction. No financial track records, no monthly payments – only an agreed share of the profit

BLOG – Achieving Dreams through the Power of Alternative Funding, ProfitShare Partners

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