It is important for a company to figure out what kind of growth it wants.

There are many different types of growth, and they can all be helpful, but some are better than others. The most beneficial growth type is scaling, which means you are growing your revenue at a faster pace than you increase your expenses. This type of growth is perfect for small to midsize companies trying to expand their market share.

You want to scale up your business, but success isn’t always as easy as it sounds. Managing growth can be difficult—especially when it leads to improved revenue or efficiency. You might find yourself dealing with increased complexity, more pressure, and some uncertainty. But with the proper management strategy, you can still provide healthy growth for your business.


Let’s look at some of the options to help you scale your business:

  1. Streamline your Business Model

Finding the right business model can be challenging, but you have to try a few different ones to see which one works best. For instance, you may start by employing several permanent staff; however, as time progresses, you may find it worth outsourcing some of the functions as it reduces your liability and risk.

  1. Focus on your goal

To scale a company, you need more than a plan; you need an idea of where you want to end up. Proper planning will help you get there.  How do you know what direction to take your company? Knowing where you want to be in the future will help determine every factor of your business: hiring process, funding strategy, and more. Once you have solidified an idea of what steps to take, you’ll have a clearer overview of exactly where you need to go.

  1. Process, process, process

You know when you’re struggling to find time to do all of your work? There are simple ways you can work smarter. Avoid inefficiencies by having a process to follow which frees up time so that you can pursue other lucrative opportunities, or tackle a new project.

Although having processes in place can give employees a certain amount of problem-solving leeway and independence, don’t take both hands off the wheel – you still need to have control.

  1. Retention is cheaper than Acquisition

While you’re scaling, it’s essential to retain clients. This means returning customers are the key. For the customer to come back, a company must give them a deep sense of connection. Building relationships with customers is a key to success in this new era. A few tips are to regularly touch base with customers to chat about trends and help improve their business or even say hi.


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