As the country works to overcome the economic effects of the global pandemic crisis, we can help the female-founded start-ups recover and grow. Here’s how we can support these female entrepreneurs.
- Offer your Expertise
We can all make a difference in the small business world. The need for small businesses is growing and it is vital that we support women who want to start their own businesses. The past year has shown us the value of communities supporting each other to tackle a global pandemic or keep local businesses afloat. If you’re able to mentor and guide a female-owned business and help provide them with the necessary tools to get started, then go for it.
- Support them on Social Media
Word of mouth marketing is one of the most effective ways to advertise. It doesn’t cost a lot and it builds great relationships. Don’t be shy about saying what you liked best about your experience and ask for more reviews from happy customers.
Social media is a powerful tool in today’s business world and is not only limited to writing a review for a fantastic fempreneur. It’s also a communication platform to share their posts, ask your network to follow them and engage positively with their content.
- Shop from Female-Owned Stores
Are you looking to buy from more female-owned businesses but don’t know where to find them? Luckily there are several resources to help you with your search. One of the easiest and most effective ways to do this is through social media. You can follow hashtags like #womenownedbusiness and #womenowned to connect with female founders and businesses. This way, you can learn about new businesses and find local women-owned businesses easier and faster than you ever have before.
- Invest in their Ideas
Women-owned businesses need to be funded. One of the key issues is that female-owned small businesses lack funding. One of the key contributing factors is that women receive less than half of the average investment amount as companies owned by men. Also, those loans tend to be short-term and have higher interest rates, making it more likely for women to have to self-finance their companies.
If you want to help support women entrepreneurs, donate to an organisation that helps women-owned businesses. You can also invest in publicly traded companies, which have become a popular investment option.
- Share your Network and Resources
When it comes to women-owned businesses, there are so many great opportunities. For example: If you see a woman-owned business that is not well known, add it to your event’s list! You could even hire a woman-run business as your keynote speaker. And don’t forget to invite other women to speak at your event! Collectively, they help raise awareness for small business owners and can help generate more interest in attending.
Female-owned businesses are essential to the economy and society, and that’s why we need to support them. While the success of these businesses are excellent, they deal with some overwhelming challenges. We hope this article inspires you to support female-owned businesses to better our economy and society.